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A well written press release is a great method of gaining exposure for your product or service and can lead to media engagements like TV appearances, Radio Interviews, etc. There are many different ways of writing a press release but there are a few components that all press releases should have. These components are:
– The release time of a press release is where you would note “For Immediate Release” or “Release Before or After Date” followed by a specific date for releases that cannot be published instantly.
– Your title must engage the reader into wanting to read your content. If you have well written press release but your title is not compelling your press release may be overlooked and passed by in favor of a one with a more interesting headline.
– summary is a sentence or short paragraph that comes after your headline. Here is where you continue to attract people into your story by summarizing the information in your press release with a statement that keeps the reader interested. However, you hold a little information back as well.
–You will give distribution date of your press release in this section, then the person’s hometown or company presenting the news, and finally the start of the first paragraph.
– This is the main area of your press release. You should keep it uncomplicated, brief and to the point. The word count should be between 175 and 300 words. Use bullets where they are required and organize paragraphs for easy reading. Your press release is meant to intrigue the media to contact you for further information. You should add your contact information and website
– Not everyone uses a boilerplate. However, this the perfect place to add some brief information about your company background, about the person, organization, or company issuing the press release.
– Its a one-sentence closure following the about us/boilerplate of the press release, and starting with something like “For more information about us” followed by a media contact person’s name and phone number, and sometimes email address.
– You should include as much information as possible, including a full media contact name, phone number, and email address. You may also include a mailing address, cell phone and fax number.
– To end your press release, enter ### on a blank line at the end of the press release. Do not give any information after ### because it will not be published.
These are the general components of a press release that you should keep in mind while writing one.
- Kaung | KMKBlog.com