Yahoo Partners With McAfee
The main reason is to implement SiteAdvisor to Yahoo’s search results, like what Google did with SiteAdvisor. SiteAdvisor is an Internet service that warns users the credibility of the sites showing in the results by showing ratings and the reason flagged as warning if SiteAdvisor plugin for browsers is installed, and warns when downloading software or filling out forms on a web site that may make them victims of malware, spyware or spam. SiteAdvisor plugin is available for Internet Explorer and Firefox and displays a color rating for each site visited or shown in the results:
Green - Safe: We tested the site and didn’t find any significant problems. (”We’ve tested this site and found it safe to use,” for secure sites.)
Yellow - Caution: Our tests revealed some issues you should know about. (Example: a site tried to change our browser defaults, or sent a lot of non-spam e-mail)
Red - Warning: Our tests revealed some serious issues that you’ll want to carefully consider before using this site at all. (Example: The site sent us lots of spam e-mail or bundled adware with a download).
Grey - The site has not been tested, or is in the process of being tested.
Grey box with M - SiteAdvisor’s Review Site for a website (to reduce phony reviews).
But is Yahoo’s approach really a right one considering the complaints and concerns raised on Google search results when Google partnered with SiteAdvisor, due to it showing false positives. SiteAdvisor has received criticism for incorrectly flagging web sites with a caution or warning label, and these false positives can hurt the reputation of legitimate online businesses. It has been noticed that most porn sites are also not flagged or warned by SiteAdvisor but the normal blogs or even a one page site are marked with warnings. Also privacy concerns are raised: SiteAdvisor, while protecting a computer, is known to keep anonymous logs of sites visited in order to prioritize those sites for retesting.
It seems to a good approach but on the other site, it seems to be a matter that may lead to criticisms. Please feel free to drop by what you have for a say.
“McAfee SiteAdvisor.” Wikipedia, The Free Encyclopedia. 6 May 2008, 02:39 UTC. Wikimedia Foundation, Inc. 7 May 2008 .
By: Kaung | ChitChat247.com | KMKBlog.com
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